Wednesday, May 19, 2010

Medieval Themes

I have tinkered over time with 'Medieval-style' themes in my designs, in fact the printing in my business logo (in the title of the blog) is taken from the Illuminated Manuscripts -- manuscripts from the 6th century into the middle ages. These were manuscripts with very ornate lettering, and often gold burnishing, making them lovely! The script I borrowed for use in my logo is known as 'insular majuscule' and there is also a very 'Celtic-looking' insular minuscule script, the smaller script in the image below.

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So, as much as I love these themes, I made a decision this past week to really pursue that idea, and make it my signature. It is a rustic and classical style that lends itself to applique, and, I believe, would also translate well into rugs, although I don't design rugs. The colors are also conducive to the wool arts -- earthy, rich colors, that were plant-based, because that's all there was at the time. (Golly! No sparkly hot pink gel pens?!) The best part of all is that I can borrow ideas with less fear of copyright infringement! Because the art is so old, it is easy to find royalty-free sources. I never copy to the line, anyway -- I only use the inspiration, or general scale.

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So I did some research on art books with Medieval images, and I emailed the Hubs with a concise listing of all the books I want, complete with URLs, so he can look for those for the next gift-giving holiday. I find that this is the only way to get anything that I truly want out of him, the poor dear -- he really is gift-challenged. So I figure I'm just doing him a favor! This will give me a nice library to get going.

My wool business is keeping me quite preoccupied at present, so I am patiently waiting to get it into 'cruise' mode, so that I can return to my creative endeavors. At that time, I will develop this idea and work on some projects. I like applique especially, because the payoff is fairly quick -- a nice project can be done from start to finish in a week, even with a lot of embroidery, and I have a short attention span!

Penny Rug Wool

Friday, May 14, 2010

A Little Project All For Myself

As I get my business off the ground, I am getting the old urge to do some projects, and to do some sketching for future projects. Even a busy life can't squelch the creative urge, I guess. It feels good. Long ago, I did a pillow with a theme of the Garden of Eden, and the serpent in the tree, to tempt Eve. As a result of this temptation and fall of Man, God decreed that man would have to work by the sweat of his brow (depicted by the thorns growing into the garden from the side) and that he would ultimately die, instead of living forever, depicted by the words in the piece. It's a theme that is meaningful for me.

Recently, I pulled it out and spruced it up. Applique pillows do suffer from wear and tear over time, so I redid a lot of stitching. It was enjoyable work, remembering all my motivation when I did the piece.

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Penny Rug Wool

Fulfilling My Potential

When I was young, I did quite well in school, and in fact won several scholastic awards during high school, graduating near the top of my class. I would have been at the very top, but my extra-curricular activities were way more fun than homework! I don't say this to brag at all, because I regard any intelligence and ability that I have to be a gift from God -- something that He just poured into the top of my head, snapping the lid shut and saying,"There. Go enjoy that".

I tell you this because after high school I did nothing with all this talent. I went to the local community college, and finally became a hairdresser, never even completing the courses that would have at least earned me an AA degree. For the next few years I starved in that profession, because, as many will tell you, doing volume services is usually what brings in the money, unless you are at the top of the field and can command a nice dollar for every service. I was way too nitpicky and careful in my cutting and other services to ever do volume. There is certainly nothing wrong with the field of hairdressing, but when I look back now, understanding more who I am, I realize that, with some encouragement back then (which I didn't have) I could have gone to nearly any college in the country and become, perhaps, a medical researcher. That is something I would have been really good at, and who knows? I may have played an important part in discovering the cure for a disease, like breast cancer. Is it too late for me to still do this? Well, at 51, maybe not, but I am beyond wanting to do it now. I have a husband, three teens, a business, and a household that I barely have time to run, as it is. Taking on a major career would take away too much from them now, and I'm not willing to do that.

But to digress a bit. I got out of hairdressing and into office work at an investment advisory firm. I did not make the money that the college graduates at the firm did, doing the same work. So while I did make better money, the lack of degree cost me many thousands of dollars over the years I was there. I got married, and went overseas with my new husband, again doing administrative work. When we came home I continued in that vein until we had our first child. I wanted to be home with her, so I returned to my hairdressing work, opening a shop in my own home to be near her. Eventually I simply got tired of doing hair, and closed the shop. Next, I did some cooking locally for extra money, which continued through a major move about 10 years ago. Since that move, I have worked in banquet service at a local hotel for about 8 years, and I have done some catering, as well.

Two years ago, I developed breast cancer. Fortunately, it was found at stage 0 and my prognosis is excellent, but the whole experience, which was difficult, gave me pause to re-evaluate. (For more on breast cancer, please see the link to my breast cancer blog in the sidebar.) I realized that the common theme of all my 'jobs' up until that point was that they were all on The Path of Least Resistance. I had never really taken the time to evaluate my ability, and find the thing that I would enjoy and be good at -- I always chased the dollar. I won't get into great commentary on the subject, except to say that for me, this realization brought regret. I love my life as it is, and I know that all the decisions I made earlier in life, right or wrong, brought me to where I am today. So from that standpoint, I don't regret making them. On the other hand, I feel a sense of having squandered the abilities that were given to me.

So I finally did take the time to evaluate what I love and what I am good at, and to formulate a plan to find work that would take those things into account. The one thing that I love most is hand dyeing wool. So I began to imagine a business doing just that. In the past, when I had imagined having my own business, or inventing something and selling it, or some other hairbrained scheme, I always became discouraged by not knowing where to begin, or by not having enough money to invest, or by not wanting to have a storefront that required my presence many long hours each week. Fortunately, the internet is at a stage now where many of these roadblocks are removed. And I realized, looking at the wool already available on the web, that no one was offering what I, myself, wanted -- many colors in one place, and the ability to buy many small pieces in the colors of my choice, at reasonable prices.

All of this thought and planning lit up my mind. I wrote down pages and pages of notes and ideas. For the first year of the business, I worked many long days, in fact one night I worked clear through until the light of day to reach a goal I had set for myself. I felt on fire to get my ideas up and going. At first I planned to offer about 400 colors, but as I worked on more and more formulas, they organized themselves in such a way that I concluded I would need to use them all if I wanted to offer a complete selection of colors, which I did. And I wanted to offer all those colors in enough values to make shading possible in any color. Simple math made me realize that I was looking at offering at least 1,100 colors, and I felt very hesitant about this, which started to paralyze me, as I tried to plan what my business would look like. So one day I sat down and evaluated my hesitation to offer all of the colors I wanted to. I concluded that I was concerned about all the work needed to keep that many colors organized, and I decided that my desire to offer as many colors as I wanted trumped any fear I had of organizing it all -- I knew I could do it, it would just take more work, which I was not afraid of. Once that was decided, I kept any color that I felt was worthy of being in the collection -- which basically meant that it was not too similar to the color next to it.

And, yes, it was a lot of work. It took a full year to develop the formulas, name them, organize and document them, and photograph and upload them onto the web. And with that many colors, there were lots of little discrepancies to deal with, and I am now working on going back through every single color to resolve those. When I am done I expect to have a perfectly organized collection, with accurate graphics, interesting descriptions, and a complete inventory. Only then will I turn my attention to the fun part -- developing ideas and formulas for specialty colors, working up patterns, doing shows, and even writing a book on color formulation, a subject on which I hope I have a lot to contribute, after all the color studies and dyeing I have done.

So at 51, I am finally fulfilling some of my potential. Is it medical research? Nah. But that's OK. If I can aspire to making a difference in the field of wool dyeing, I think that will be enough for me at this stage. Maybe my lot in life is to make small and personal differences in the lives of others -- both those that I know personally, and those that buy my wool and enjoy it in their own home on the other side of the country. (I really do get a charge out of knowing that others are enjoying my wool.) And it's enough that I can get up in the morning and spend the day doing something I love, while being home when the kids and the Hubs get home from work. My house is still a mess, but I never was a good housekeeper -- as the business grows, the first thing I will treat myself to is some maid service -- more thoughtful evaluation has led me to understand that this would be an excellent use of my resources!

Hand Dyed Wool

Working With Liquid Dyestock

I am so completely satisfied working with liquid dyestock, that it is hard to imagine dyeing wool any other way. I can fine tune formulas with brutal accuracy, and I am generally able to reproduce a color of the same formula with nary a 'dyelot' difference. Usually there is no way to tell the difference between two pieces, although this is not always the case. As my technique improves, however, I see differences in dyelot happening less and less.

I realize that most dyers are not preoccupied with the accuracy issue that so motivates me. Many are happy to throw some dye and wool in a pot and stand back to see what happens. I'm not sure if it's the frugal person in me, but I never feel that I have the money to throw around when getting results that I was not after. And I'm not the kind of artist to just throw together colors in a project and take what comes. I find the color planning process to be the most enjoyable, and at times the most frustrating, part of any project. I wish I could be more relaxed about it all, but that is just not in my nature. I envy those who do have this more relaxed approach. I envy the serendipity that brings about an unexpected result that is fabulous. I may never experience that, being so structured in how I do things. On the other hand, my customers benefit in getting a good consistent color when they buy something. (That process isn't perfect quite yet, but it will be very soon.)

Another part of this is that, since I have so many colors in inventory, I don't feel the need to 'build a stash' as many do -- simply putting the colors that may not turn out right into the stash pile. Because I already have the most enormous stash imaginable, I am looking for something specific when I dye for myself. So this also drives my need for accuracy. I guess in my situation I can always overdye the mistakes to a nice primitive brown or black and sell it as a penny rug background!

Quilting Wool

Thursday, May 6, 2010

Closing in on Goals

After 1 1/2 years at this wool business, I feel a tremendously warm and fuzzy sense of accomplishment, although there is much left to do before I will feel entirely done establishing myself. My inventory is about 3/4 complete, and I am preparing to go back through each and every color to make sure all is well with the formula, the documentation, the dyestock, the listing description, and to prepare to release color planners of all the colors -- a monumental project to say the least, and one which will cost $2,000 or more upfront to finance.

In particular, I have been going back through graphics to fine tune them for accuracy. This is very time consuming work, but vital. It is hard to shop online for color, so I hope to remove some of the quesswork by at least making sure that the color on my screen looks the same as the color I am holding in my hand. I have checked my colors on other monitors, and I do find that the colors seem correct, although perhaps a little more or less intense, depending on the monitor. I have noticed that laptop screens are not nearly as good at rendering the color as desktops screens are, so I suggest the use of a desktop screen to my customers. I also try to help my customers select colors by giving a good description of the color they are viewing, as it relates to the colors around it. Also helpful, I believe, is the fact that the colors are grouped according to similarity in formula. For instance, all the colors in the Primitive color family have at least 15% of each primary in them sending the closer to the center of the color wheel. The Vibrant colors all have only two primaries, so they can be expected to be very bright. In this manner, a customer can be assured that the colors in a particular family will go well together in a project, and I find that customers tend to favor color families, often selecting colors from only one family, or sometimes two that are next to each other, for instance, from the Vibrant and Modern colors families, or the Primitive and Country families.

I believe that this way of organizing color is new, at least in the commercial arena, but it makes logical sense to me, and is the only way I could think about color really. There is a lot more detail to share about this approach, but to be honest I am saving it for a book that I hope to write about formulating colors. I hope to make it very comprehensive, in looseleaf format for easy use on the workbench, with many, many quality graphics to guide the dyer, and logical, comprehensive techniques for formulating each color family. In particular, I have what I believe are pretty revolutionary ideas for looking at the formulation of yellows, oranges and greys.

In the meantime, I enjoy the day-to-day of dyeing and adding to the inventory. The pleasure that I get from simply looking at all the colors hanging on the racks is difficult to describe. Isn't color wonderful?

Hand Dyed Wool,Rug Hooking,quilting

Penny Rug Wool

Wednesday, May 5, 2010

Standing Back to Admire my Work

Day-to-day, I keep my head down and dye wool, correspond with customers, shop for wool and supplies, put together orders and all the rest. But once in a while, I feel the urge to simply stand back and look at what I have done so far. In 16 months, I have gone from having absolutely nothing relating to a wool business (except a dream), to having 160 named and organized formulas, all grouped into families, over 1,100 resulting colors photographed and uploaded to the site, and an inventory of perhaps 800 of those colors, with more added weekly as orders come in. I advertise, have links all around the web, and my site appears on page one of a search, for all the major search engines. It doesn't sound like much, but with few exceptions I have worked nearly every day at the task, with no end in sight. The good thing is that I love what I do so much, that I look forward to each project that I have before me.

This business puts into action all of my previous work and hobby experience, which makes it very gratifying. It feels like a culmination of many experiences over my life, as if I were destined to arrive here! Back in my teens and 20s, I found a Vogue sewing pattern for felt Christmas ornaments, stitched together with blanket stitch and stuffed. I used synthetic craft felt, and they were very cute. I pulled out the pattern several times over the years, made some, and sold many of them for extra money. The last time I did that was in my early 30s, and then I had put a box of them away and forgot about it as we started raising kids and got into the thick of family life. Recently they turned up during a foray to the basement. I realized when I saw them that I have come full circle -- not only do I do wool applique using blanket stitch, but I sell the product that is used. I had to smile. The irony of how I had turned a fun craft of my youth into a viable business was not lost on me!

In addition, over the years I have done office work, which gives me the skills for organizing and streamlining. Working on a computer for years has made me savvy enough to figure most things out, online and off, and I have used the computer to do graphics projects for others, even professionally. This came in handy for logo work, including putting together business cards and other stationery items. I have drawn for years, and the logo is a result of this, as will be the many patterns that appear on the site in the future. And catering, ironically, gave me lots of experience in handling big pots, and helped me to design a kitchen that is perfect for dyeing wool -- a commercial stove, a huge 2' X 3' butler's sink with a wall-mounted gooseneck faucet. Being a mom has given me patience, and an eye for working towards long-term goals, while wading through the problems of today (which are many). And, most importantly, my hairdressing experience gave me a true appreciation for making my customers happy. And did I mention that my very first job, at 16, was in a fabric shop? Boy, do I know how to measure, cut and fold yardage!

So it is exciting to see how all my past experience has prepared me from this Grand Adventure!

Quilting Wool

Wednesday, April 14, 2010

It's Coming Along

Business is good. I know I am striking a chord with my clients -- selling many colors and in smaller pieces is something they have longed for, as I have. It feels so good knowing that I have so many people who are happy to come to my site and love what they see. I don't have to talk anybody into buying something, as I have had to do in the past with other ventures. I have a product now that absolutely sells itself. I try to maintain a very high standard in how I dye the wool, how well it is fulled, how consistent the colors are, how well I answer questions, and how quickly I ship. Nobody's perfect, but I try to come close! I am in the process now of fine tuning graphics to make sure they match the actual wool as closely as possible. Most colors are in good shape, but I will keep at it until I can sit back and say, "There is nothing left to change".

My financial drought is coming to an end, so that means I can finish making capital investments into my little business, including a good supply of wool and dyes, and some equipment that I need for the next steps this year.

Dog Collars